Authors › Marcus Rivera
Senior SEO Strategist
Senior SEO strategist with 12+ years building organic-growth programs for SaaS, fintech, and marketplaces. Writes long-form playbooks grounded in audit data.
Marcus is atlookup's lead strategist for the long-form SEO playbooks. His background spans in-house SEO at a unicorn SaaS, agency consulting for fintech, and freelance work with marketplace startups — the same playbook rarely fits all three, and his writing reflects that.
He focuses on the strategy + execution intersection: keyword strategy that survives a content audit, internal-linking architectures that compound, and editorial workflows that don't collapse under headcount changes.
Free Website SEO Audit: The Complete 2026 Guide & Checklist
How to Fix Low CTR Despite High Impressions (Step-by-Step)
How to Fix Pages With Thin Content Warnings (Step-by-Step)
Pruning Low-quality Pages: The Complete 2026 Guide
Content Refresh Strategy: The Complete 2026 Guide
Topic Cluster Strategy: The Complete 2026 Guide
Programmatic SEO: The Complete 2026 Guide
Keyword Cannibalization: The Complete 2026 Guide
Search Intent Classification: The Complete 2026 Guide
Competitor Backlink Analysis: The Complete 2026 Guide
Content Audit Framework: The Complete 2026 Guide
EEAT Signals For YMYL Content: The Complete 2026 Guide
Best Free Moz Alternatives in 2026 (Ranked)
Best Free Semrush Alternatives in 2026 (Ranked)
Best Free Ahrefs Alternatives in 2026 (Ranked)
Title Tag vs Meta Description — Which One in 2026?
Bing vs Google — Which One in 2026?
DuckDuckGo vs Google — Which One in 2026?
Search Console vs Bing Webmaster Tools — Which One in 2026?
Semrush vs Moz Pro — Which One in 2026?
Ahrefs vs Moz Pro — Which One in 2026?
Ahrefs vs Semrush — Which One in 2026?
Screaming Frog vs Sitebulb — Which One in 2026?
Atlookup vs Ryte — Which One in 2026?
Atlookup vs Botify — Which One in 2026?
Atlookup vs OnCrawl — Which One in 2026?
Atlookup vs JetOctopus — Which One in 2026?
Atlookup vs DeepCrawl — Which One in 2026?
Atlookup vs Woorank — Which One in 2026?
Atlookup vs SEOptimer — Which One in 2026?
Atlookup vs Serpstat — Which One in 2026?
Atlookup vs Ubersuggest — Which One in 2026?
Atlookup vs Mangools — Which One in 2026?
Atlookup vs Sitechecker — Which One in 2026?
SEO for Yoga Studios: Complete 2026 Playbook
SEO for Wedding Photographers: Complete 2026 Playbook
SEO for Veterinarians: Complete 2026 Playbook
SEO for Tutors: Complete 2026 Playbook
SEO for Translators: Complete 2026 Playbook
SEO for Therapists: Complete 2026 Playbook
SEO for Tax Preparers: Complete 2026 Playbook
SEO for Spas: Complete 2026 Playbook
SEO for Roofing Companies: Complete 2026 Playbook
SEO for Real Estate Agents: Complete 2026 Playbook
SEO for Podcast Producers: Complete 2026 Playbook
SEO for Physical Therapists: Complete 2026 Playbook
SEO for Pet Groomers: Complete 2026 Playbook
SEO for Pest Control Services: Complete 2026 Playbook
SEO for Personal Trainers: Complete 2026 Playbook
SEO for Painters: Complete 2026 Playbook