Schema markup generator

Pick a type, fill the fields, and copy valid JSON-LD structured data — the format Google recommends for rich results.

Schema type

JSON-LD (paste in <head>)

Validate schema on every page.

atlookup checks your live structured data across the whole site, flags invalid JSON-LD, and detects rich-result eligibility. Free to start.

Run a free audit

What is schema markup?

Schema markup (structured data) is a standardized vocabulary from schema.org that describes your page’s content to search engines. Added as JSON-LD — Google’s recommended format — it can unlock rich results like review stars, FAQ accordions, product prices, and breadcrumb trails in search.

Types this tool supports

Organization — your brand identity, logo, and social profiles.
Local Business — name, address, phone, and hours for local SEO.
Article — headline, author, and dates for blog posts and news.
Product — name, price, and availability for e-commerce.
FAQ Page — question/answer pairs eligible for FAQ rich results.

How to use it

Choose a type, fill the fields, and the JSON-LD builds on the right. Click Copy and paste the whole <script> block inside your page’s <head>. Then test it with Google’s Rich Results Test. Everything runs in your browser.

Related guides

Dig deeper in our docs, glossary, and fix library.

Schema markup — definition glossary FAQPage schema — definition glossary Organization schema — definition glossary Breadcrumb schema — definition glossary HowTo schema — definition glossary

Frequently asked questions

Quick answers about this tool and the topic.

What format does Google recommend for structured data?

JSON-LD. It is the easiest to add and maintain because it sits in a single script block rather than being mixed into your HTML.

Where do I add the JSON-LD?

Paste the whole <script type="application/ld+json"> block inside your page’s <head> (it also works in the body).

How do I test my structured data?

Use Google’s Rich Results Test or the Schema Markup Validator. atlookup also validates structured data across every page during a crawl.